[vc_row][vc_column][vc_column_text] The word influencer—like “hype,” “traction,” and “ROI”—have become dirty words in advertising conversations. They’re hard to pin down, harder to measure and sometimes impossible to act on. Influencer strategies for a fashion brand might vary wildly compared to a… Continue Reading
If there’s anything advertising in the past ten years has taught us, it’s that brand attention is no longer a given. With 100s of different beauty, clothing, technology and software brands taking to the airwaves, consumers are no longer limited… Continue Reading
Ah, the NOW series. The psychedelic, neon-hued albums whose ad campaigns dominated the commercial spaces on MTV, Nickelodeon, VH1 and countless other networks. They were quintessential Y2k culture, with catchy music video clips of Britney Spears, SmashMouth and Jay-Z all crammed into… Continue Reading
Lyft hits a milestone. Twitter announces content controls in the wake of #WomenBoycottTwitter. Lyft Hits 500 Million Rides The rideshare upstart announced its 500 millionth ride last week, an impressive number considering the company’s short 5 year history. Comparatively, Uber celebrated… Continue Reading
Fans Increase Network Pressure The days of single-thread narratives are over—at least they might be for TV. In an age where fan demands are heard via petitions and Twitter pushes, showrunners and networks are subject to popular whim now more… Continue Reading
Once in a Lifetime Chance The solar eclipse hits the US today! This rare cosmic event has generated unprecedented excitement, prompting spontaneous vacations and PTO that economists estimate will cost America $700 million in productivity. That’s an staggering number, especially… Continue Reading
Disney’s had a rough week—broken contracts, fallen ratings. So, what’s an entertainment giant to do? Sign up for Nielsen’s Out of Home service. Continue Reading
Doggy splash pools, solar homes and Netflix’s revenge—here’s a look at what’s on our radar for the week. The Dog Days are Here Meet DoGUMENTA, America’s first museum exhibit for dogs. The brainchild of art critic Jessica Dawson, the exhibit… Continue Reading
A New Way to Watch Yesterday, Facebook unveiled its Watch platform for original video content. A cross between livestreaming and content hosting, the Watch platform will feature content for a variety of viewers, from live Major League Baseball games,… Continue Reading
A Different Kind of Music Licenser Need original music for your next film project? Want to support independent artists or commission something all your own? Tape to Tape is your answer! Zooppa is proud to partner with this New York-born… Continue Reading